Qualflare Cookie Policy

This Cookie Policy explains how Qualflare (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://qualflare.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. For details on how we process personal information generally, please see our Privacy Notice.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Qualflare) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights via the consent banner that appears on your first visit, or at any time using the Cookie Preferences link in our footer. The banner lets you Accept all, Decline all, or Manage Preferences to choose specific categories. Strictly necessary cookies cannot be rejected, as they are required to provide you with the service and to remember your consent choices.

If you choose to reject non-essential cookies, you may still use our Website though some functionality may be limited. You may also set or amend your web browser controls to accept or refuse cookies.

We apply different defaults depending on where you visit from:

• European Union, EEA, United Kingdom, and Switzerland: opt-in. All non-essential cookies are denied until you click Accept.
• United States: opt-out. Non-essential cookies are enabled by default; you can decline at any time. We honor the Global Privacy Control (GPC) browser signal by automatically denying marketing cookies.
• Rest of the world: implied consent. Non-essential cookies are enabled by default and the banner is informational.

The specific cookies and similar technologies we use are listed below.

Strictly necessary cookies

These cookies are required for the Website to function and to remember your consent choices. They cannot be disabled.

Functional cookies

These cookies enable enhanced functionality on our Website — currently, our live chat widget. They are loaded only after you accept the functional category (or, in opt-out / implied regions, unless you decline).

Intercom provides the live chat widget in the corner of every page, which is how you reach our support team without leaving the site. Unlike a purely transactional support tool, Intercom also identifies your browser across visits and pages to keep conversations continuous, which is why it is gated behind this category rather than treated as strictly necessary. For more information, see the Intercom Cookie Policy.

Analytics and product-usage cookies

These cookies and similar technologies help us understand how visitors use our Website and product, measure marketing effectiveness, and improve the user experience. They are loaded only after you accept the analytics category (or, in opt-out / implied regions, unless you decline).

Google Analytics 4 (measurement ID G-ZM8XZPWJLE) is loaded directly via the gtag.js library and respects Google Consent Mode v2.

Amplitude (EU server zone, api.eu.amplitude.com) is our product analytics provider. Our Amplitude integration includes the following SDK plugins, each of which collects additional behavioral data:

• Session replay — records the visitor's screen and interactions while using the application. Our app deployment samples session replays at 100% when analytics consent is granted. The marketing site does not load Amplitude session replay; it uses Microsoft Clarity instead, described below.
• Autocapture — automatically records DOM interactions (clicks, form interactions, scrolls) without explicit instrumentation.
• Network capture — records HTTP requests and responses observed by the SDK.
• Web Vitals — captures Core Web Vitals metrics (LCP, CLS, INP, etc.).
• Engagement — captures engagement signals such as time on page and scroll depth.

For more information about how Amplitude processes this data, see the Amplitude Privacy Policy.

Microsoft Clarity provides heatmaps and session replay on this marketing site only — it is not loaded in the application. Recordings mask form input, so what you type into a field is not captured; page content and your clicks, scrolling and mouse movement are. Clarity is loaded only after you accept the analytics category, and its script is not requested at all before then. If you later withdraw consent we immediately signal the withdrawal to Clarity and instruct it to delete its cookies and end the session, without waiting for a page reload. To be precise about the limit of that: a script already running in the page cannot be unloaded, and Microsoft's documentation indicates Clarity may continue collecting in a cookieless mode for the remainder of that page view. It is not loaded again on any subsequent page. See the Microsoft Privacy Statement.

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following are help pages for the most popular modern browsers:

• Chrome
• Firefox
• Safari
• Edge
• Opera
• Brave

In addition, most advertising networks offer a way to opt out of targeted advertising. For more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

Cookies are not the only way to recognize or track visitors to a website. We may also use similar technologies such as web beacons (sometimes called “tracking pixels” or “clear gifs”) and beacon-style performance monitoring. These technologies allow us to monitor traffic patterns, measure site performance, and understand referral sources.

In particular, our Website uses Cloudflare Insights, a server-side performance monitoring service provided by our hosting provider Cloudflare. It loads a small beacon script (static.cloudflareinsights.com/beacon.min.js) and sends performance metrics, the visited URL, and your user agent to a same-origin endpoint (/cdn-cgi/rum) on every page view. It does not set client-side cookies. For more information, see Cloudflare's privacy documentation.

In many instances, these technologies rely on cookies to function properly, and so declining cookies will impair their functioning.

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to: